Future series of iPhones are rumored to have an intriguing new feature.

Apple is reportedly working with partners to develop technology that can help one of the company’s most popular products charge from a distance, writes Bloomberg.

Anonymous sources told Bloomberg that Apple “is looking to overcome technical barriers including loss of power over distance with a decision on implementing the technology still being assessed.”

This could be an asset for the company as it seeks to maintain an edge in an increasingly competitive market.

Rivals like Google and Samsung already offer phones with wireless-charging capabilities, but these items need to be near a charging plate, according to Time. Also, Apple has recently lost market share in numerous markets except China because Google’s Android offering has remained a viable alternative.

Apple didn’t directly comment to Bloomberg, but sources told the publication 2017 could be the target date for launching this new technology.