Bruker BioSciences Expands Global Distribution and Support
Bruker BioSciences Corporation announced that it is progressing rapidly with the implementation of its strategy to expand its global distribution and support capabilities. New direct sales and service organizations have been or are being established in Austria (Vienna), Brazil (Sao Paolo), Mexico (Mexico City), Poland (Poznan) and South Africa (Johannesburg).
The increased presence and customer support by Bruker AXS and Bruker Daltonics is intended to increase the market share of Bruker BioSciences in these countries and markets. The further expansion of its global distribution reach has been one of Bruker BioSciences’ merger objectives, now that the combined company has the critical size to run its own operations in these countries. In addition to these new direct distribution activities discussed here, Bruker BioSciences also has consolidated and strengthened its customer support capabilities in other regions with existing distribution organizations, leveraging their combined resources.
Martin Haase, Senior Vice President of Bruker BioSciences, commented: “We are clearly gaining momentum in areas which were not well covered by either of our two previously independent companies. Not only have we gained increased market sales coverage, we also now have the critical mass to provide even further improved technical service and applications support to our installed and future customer base.”
