Ilesfay Technology Group has hired Brad Landstra as vice president of sales to lead the company’s acquisition and retention of customers in Product Lifecycle Management (PLM), Product Data Management (PDM), and Product Information Management (PIM).

Landstra has more than 25 years of experience in high-tech sales, marketing and executive management. Most recently he was vice president of sales and marketing for dbaDirect Inc. in Florence, Kentucky, where he grew the customer base from seven to 170 and achieved annual service renewal rates exceeding 90 percent.

Previous experience also includes vice president of sales at Synchrony Communications Inc., vice president and general manager of North American operations at International TechneGroup Inc. and sales management roles at Sybase Inc., Oracle Corp. and Cullinet Software Inc.

“We are fortunate to have recruited Brad onto the Ilesfay leadership team,” says Chris McLennan co-founder and CEO of Ilesfay. “Brad brings tremendous experience not only in leading successful sales organizations, but he also brings a background of helping early stage firms with their sales and business development strategies. We look forward to Brad’s success as we continue to bring our products to market.”

Landstra received a bachelor’s in computer science from Michigan Technological University.

About IlesfayIlesfay offers cloud-based data replication services for corporate product life-cycle management. Its proprietary data-replication software allows multi-nation organizations to convey complex engineering and manufacturing documents more quickly and much less expensively than their current methods. Only changes to the documents are conveyed, saving space, time and money.

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