Vancouver, British Columbia, July 31, 2012 – Vancouver based InvestmentPitch.com, has added several new modules to its line of video products, designed to assist financial advisors market products and services to their clients.
The initial video in the series discussed the use of a TFSA or an RRSP for building a retirement nest egg, and compared their after tax returns over a ten year period. One of InvestmentPitch’s anchors describes this product in this video. The company has now added additional modules, including segments covering bonds, common stocks, preferred stocks, mutual funds and ETFs, with several more in the pipeline.
The company utilizes a virtual studio which can be programmed to replicate most venues. A financial advisor can browse through a selection of modules and after making a choice, the company will email the advisor the chosen script, and the advisor will return the required logos and contact information to be pre-loaded into the virtual studio.
At the studio, the advisor will sit in front of a green screen and read from the teleprompter. If there is an error, the short video is just re-filmed. As there is no editing required, the cost is kept to a minimum, and the advisor can usually leave the studio within 30 minutes with a copy of the finished product on a memory stick.
Here is a sample of the bond module presented by Shaun Rickerby, and a common stock module presented by Sean Millington, both with TD Waterhouse.
The company’s virtual studio equipment is not limited to the pre-designed modules. For example, a Vancouver-based advisor can email his or her selected script to InvestmentPitch. The script is preloaded into the teleprompter, along with the advisor’s logo, etc., so that when the advisor arrives at the studio everything is ready to film.
These products serve several purposes. Firstly, an introductory video can introduce the financial advisor to the prospective customer. Secondly, the videos will save an advisor valuable time, as there is no need to spend hours explaining products. It takes only a few moments to email a link to the video, requiring only a short follow up session.
Glenn Molson, a financial advisor with Northern Securities, and one of the first to use this new service, stated, “I thought the service was great. I currently spend several hours explaining these products to each client. With this product, I just email a link, and my client can watch the video at his or her convenience. I’m looking forward to future educational products. As a bonus, by seeing my face on a regular basis, my clients get to become more familiar with me.”
It is also a valuable tool for generating new leads. InvestmentPitch fully tags all videos, so each video can be searched. For example, when an investor is looking for a financial advisor, he or she can enter a selection of search terms such as location, investment firm, languages spoken, gender, products and services, and licensed jurisdictions in the search box on either Google or the InvestmentPitch site, and be presented with a short list of candidates.
Initially, these products will only be available to financial advisors residing in the greater Vancouver area. However, the company plans to begin franchising the equipment before the end of the year.
“It’s a very effective way of communicating with a lot of people quickly,” stated InvestmentPitch’s CFO Barry Morgan. “We figure a financial advisor can cover the cost of a video with the time saved in just one conversation with a customer. Many financial advisors are planning to use our service to discuss major market events or the launch of their own new products or financings. We are currently in a pre-public stage and raising up to $300,000 by way of $0.10 units or 6% convertible debentures. This offering is open only to Accredited Investors, and is available in multiples of $5,000.”
For high-touch communication, a short video is the next best thing to a personal face-to-face meeting. Women over 50 make up 27% of the population, but control 70% of the wealth. Studies show that any communication designed to appeal to women should have a face attached to it, as women are more adept than men at reading facial expressions, making video the ideal format for marketing to this audience.
“As our previous hosting company was unable to adapt their platform to allow us to deliver our video content to mobile devices, we chose to temporarily re-direct all our viewers to our YouTube Channel,” stated Joseph Nuyten, President. “Prior to this change, we were receiving more than 25,000 page views per day, and are anxiously looking forward to the launch of our new site by August 15th.”
InvestmentPitch specializes in producing short three minute videos based on research reports and significant news releases for delivery to the investment community. Much of the company’s extensive distribution system will also be used to distribute the financial advisor line of products.
For more information contact Barry Morgan at 604-684-5524 or firstname.lastname@example.org.
CONTACT: InvestmentPitch.com Barry Morgan, CFO email@example.com
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