NEW YORK — According to sports legend and entrepreneur Earvin “Magic” Johnson, the game of basketball is math and science in motion — geometry, physics and even chemistry help bring the game to life. The five-time NBA champion and Chairman and CEO of the television network ASPiRE has joined with Time Warner Cable to expand its STEM in Sports campaign. The program is the latest from the company’s signature Connect a Million Minds (CAMM) initiative, which is designed to inspire the next generation of problem solvers by connecting young people to the wonders of science, technology, engineering and math (STEM).
The campaign is designed to leverage students’ love of basketball and other sports to spark a passion for STEM. Johnson is currently featured in a new 30 second Public Service Announcement (PSA), as well as in an exclusive web video available on the CAMM website.
Complementary basketball-focused games and activities and parent/educator learning guides are now also available for download on the CAMM website. They add to an already robust library of engaging STEM in Sports tools and resources that marry STEM principles to football, golf and racing.
“Time Warner Cable is thrilled to partner with Magic Johnson, a highly influential role model who can truly help us to reach parents and kids in a new way,” said Glenn Britt, Chairman and CEO of Time Warner Cable. “Magic gives us the power to broaden the appeal of science and math and inspire even more young people to become interested in these important subjects. We thank Magic for his support and contributions to our Connect a Million Minds initiative.”
“Although it’s not always apparent, the connection between sports and science is powerful,” said Johnson. “Understanding this connection helps young people on both the court and in the classroom. I’m dedicated to helping the next generation excel in STEM learning so that they can reach their full potential. I want kids to know it is cool to be smart.” Added Johnson, “I’m excited to be a part of the Connect a Million Minds initiative, and I believe in the strong influence this program can have on today’s youth.”
TWC’s commitment to extending the reach of its STEM in Sports campaign now through 2014 is further realized through additional collaborations, including:
- Science Buddies — Each year, Science Buddies attracts more than 15 million K-12 students, parents and teachers to its Web site seeking science project ideas, tips and advice. Time Warner Cable has partnered with Science Buddies to develop and promote science project ideas related to STEM in Sports, so that even more young people can understand the connection between science, technology, engineering and math and the sports they love.
- John Brenkus — Best-selling author and Sport Science creator and host John Brenkus will be joining forces with Time Warner Cable to host a Twitter chat on November 6 at 12pm PT/3pm ET. Kids, parents and educators are invited to follow along and ask questions about the science behind great athletes using the hashtag #STEMinSports.
TWC’s Connect a Million Minds STEM in Sports campaign was launched at the White House in April, 2013 in support of President Obama’s call to action on STEM education. The campaign has featured professional athletes including Victor Cruz, Kasey Kahne, Ian Poulter and Jeff Gordon.
For more information and to download STEM in Sports activities, visit www.connectamillionminds.com/campaigns/stem-in-sports.
To view the Magic Johnson PSA and exclusive video content, visit www.connectamillionminds.com/campaigns/stem-in-sports/basketball.
About Connect a Million Minds
Time Warner Cable’s (TWC) Connect a Million Minds (CAMM) is a five-year, $100 million philanthropic initiative to address America’s declining proficiency in science, technology, engineering and math (STEM). Using its media assets, TWC creates awareness of the issue and inspires students to develop the STEM skills they need to become the problem solvers of tomorrow. Program highlights include: original PSAs that challenge public perceptions of STEM; a unique website where the public can pledge to connect young people with the wonders of science; “The Connectory”, an online resource for parents to find informal STEM learning opportunities in their communities; grants to non-profit organizations that bring after-school STEM learning to students; TWC employees, over 50,000 strong, who volunteer their time at events like science fairs and robotics competitions. National partners include CSAS (Coalition for Science After School) and FIRST (For Inspiration and Recognition of Science and Technology). Local TWC markets are activating CAMM across the country with community-specific programs and partnerships. To find out more and to take the CAMM pledge, visit www.connectamillionminds.com.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and enterprise-class, cloud-enabled hosting, managed applications and services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
ASPiRE is a television network targeted to African-Americans and celebrates the groundbreaking achievements of our past, our now and our next. ASPiRE offers a diverse programming mix of movies, series and specials featuring music, comedy, drama, faith/inspiration, theater/performing arts, lifestyle and news/information. The network was launched June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. ASPiRE is available in more than 16 million homes in 21 of the top 25 African-American markets including New York City, Atlanta, Chicago, Dallas and Washington, DC. through Comcast and Time Warner. For more information, visit www.aspire.tv, facebook.com/aspireTV and on Twitter @tvaspire.