While networking with an individual client may give you some quick rewards, networking with other businesses and creating referral sources will give you long-term results.
Think about it … you can only prospect so many clients at a time. But if you have alliances with ten other businesses, you’ve just expanded your potential client outreach by ten times. At the same time, you can likely devote less money to advertising because you have the power of word-of-mouth (the very best form of advertising) working for you.
So begin thinking about the kind of businesses that can help you, as well as those you can help. Network with the owner or decision maker, build the relationship and then watch your business grow. You’ll quickly discover that networking with other businesses is the quickest path to your future success.
About the Author: Alan Bayham is a sought-after business coach and consultant with a Masters Degree in Organizational Management combined with more than 30 years of experience in leadership, management and marketing training. As the president of Bayham Consulting, LLC, he has worked with worked with companies ranging from small- and medium-sized businesses to Fortune 500 companies. www.bayhamconsulting.com
