Oracle announced that it has entered into an agreement to
acquire Collective Intellect, a company that specializes in cloud-based social
intelligence solutions that enable organizations to monitor, understand, and
respond to consumers’ conversations on social media platforms such as Facebook
and Twitter.

Collective Intellect’s cloud-based solutions help
organizations transform social conversations into actionable intelligence,
creating better marketing campaigns, improving customer service, generating
more targeted leads and opportunities, and enhancing products and services with
real-time customer feedback.

Oracle’s sales, marketing, service, commerce, social data
management, and analytics platforms, combine with Collective Intellect and the
announced pending acquisition of Virture, is expected to create an advanced and
comprehensive social relationship platform.

By integrating Collective Intellect with Oracle’s
software-as-a-service products and social platform, organizations are enabled
to build stronger relationships with consumers through intelligent
understanding of their social conversations and to respond with appropriate
action and engagement.

Source: Oracle