Pardot rode a series of small — but important — product enhancements and a large pat on the back from the leading local newspaper to its most successful quarter ever, securing its position as a beloved provider of cloud marketing automation software for small and midsize businesses. During the second quarter, which ended June 30, Pardot welcomed 143 new clients, a haul that helped the company break its previous record for quarterly revenue.
Pardot’s breakout quarter was defined, however, by a series of non-customer-centric success stories. In April, the Atlanta Journal-Constitution, Atlanta’s leading source for news, named Pardot the best small business to work for in Atlanta in its annual Top Workplaces competition. Befitting of a company that offers employees unlimited vacation days, Pardot earned the paper’s Best Work-Life Balance award, too. Also in April, Pardot was recognized as one of the 50 fastest-growing Atlanta companies for the third straight year by the Atlanta Business Chronicle. Continuing on a path of steady growth, Pardot announced plans to hire 100 new employees before the end of next year.
Of greater significance to the small business community, Pardot sealed an important deal with Dell in the second quarter. One of the world’s top computer manufacturers will now offer Pardot to the thousands of small businesses with which it works. Marketing automation is an area of increasing interest to Dell clients, and Pardot was selected after a careful review of available solutions. Finally in Q2, Pardot was awarded a large line of credit from Silicon Valley Bank, which will enable the cloud software provider to grow faster and serve clients even better than before.
“It’s always gratifying to see hard work pay off, and we’re very proud of all of the recognition we’ve received over the past few months,” said Adam Blitzer, co-founder and COO at Pardot. “It’s been a very big quarter for us, and we’re excited to see the growth that this next quarter will bring — we’ve already hired 28 people in 2012 alone, and we have plans to hire many more.”
Product Improvements and Customer Success
Pardot made several software enhancements in Q2, earning high praise from a client list that now includes more than 1,300 companies worldwide. Among the most significant updates was the addition of fully customizable unsubscribe and email preference pages, and SEO keyword reporting capabilities. Pardot also added time-saving innovations, including a simplified process for setting up conditions on automation, segmentation rules, and dynamic lists.
“There’s a myth among small businesses that marketing is hard. We think that depends on which software you’re using,” said Zach Bailey, vice president of products at Pardot. “By simplifying the process of building rules for marketing automation, we’re making marketing easier for small businesses, not to mention a lot more efficient and effective.”
Pardot clients wholeheartedly agreed with that assessment.
“Working with Pardot has been an absolute pleasure, beginning with the sales process and all the way through implementation and beyond,” says Eric Fortenberry, president and CEO of OrgSync. “After evaluating our options for marketing automation, it was clear that Pardot provided the most robust feature set for lead intelligence and email marketing. Even more important to us was Pardot’s deep integration with our CRM. We needed a powerful solution that could work with both our sales and marketing teams. Pardot has benefited us by providing ease of management in our email marketing and distribution list efforts. Additionally, we can now supply our sales team with invaluable insight and intelligence for prospect and website visitor activities. I would highly recommend Pardot to anyone interested in making their company’s marketing efforts more effective, without having to add additional marketing resources.”
“Being new to using a marketing automation tool, I was unsure as to how we would benefit from one. After having Pardot for a few short weeks, I wonder how we ever did business without it,” said Leo Zimmer, director of sales at Openmake Software. “The insight that the LeadDeck feature provides us has completely redefined our outbound calling strategy and turns cold calls into warm calls. Additionally, Pardot’s tight integrations with our CRM, PPC, and Ad Word campaigns have given us one simple dashboard to control most of our marketing and sales efforts. The Pardot team is extremely organized and always ready to help!”
“I was pleased by how smoothly the overall implementation of Pardot went,” said Chris Raulf, marketing director of Lingoport. “Pardot’s support team did a tremendous job in assisting us with the implementation, allowing us to be up-and-running in a matter of weeks. Pardot has helped to focus our sales and marketing efforts on the prospects that are most promising, removing the guesswork from our email campaigns. I feel that Pardot inspires us to produce and deliver more targeted, quality content, thus enabling us to progress faster and more efficiently through the sales cycle.”
About PardotPardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot’s platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market.
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