FRAMINGHAM, MA — Cloud, as one of the substantial transformative forces, is impacting all areas of IT supply, composition and consumption, and provides the basis for many big data, mobile and social solutions. In fact, International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years. To examine the current status of cloud deployment in the context of different vertical industries, IDC unveiled Cloud Computing: The Essential Foundation of Industry Digital Transformation — Worldwide and U.S. Cloud Forecast by Vertical, 2015–2019 (Doc #256944), the first of four special reports IDC will be publishing on the 3rd Platform technologies by vertical. This study identifies industry drivers and barriers of using cloud technology and presents insights in terms of how to leverage cloud computing to create new value.
Industry-specific applications will be a driving force as businesses look for solutions that can be easily configured to their unique business and vertical requirements. With the huge increase in the number and diversity of services available in the market, organizations across industries will shift steadily toward cloud-first strategies to enable digital transformation. The new study provides a vertical forecast by 20 industries for the United States and worldwide for three public cloud computing technologies — software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS) — and two primary software markets for SaaS — applications and system infrastructure software — and one primary software market for PaaS — application development and deployment.
Key findings from the report include:
- IDC predicts that public cloud computing will reach almost $70 billion in 2015 worldwide, with the top five verticals (discrete manufacturing, banking, professional services, process manufacturing, and retail) accounting for approximately 45 percent of the total spend for the market.
- The major opportunities for cloud within verticals come from the development of intelligent industry solutions, which are built on top of a new platform that includes cloud as well as big data and analytics, mobile and social.
- Those IT suppliers that showcase the long-term benefits and the true value of the cloud as a platform in a given vertical (e.g., efficiency gains in business processes and improvement in customer acquisition/customer experience) will be most successful.
- The ease of purchasing cloud-based solutions has helped transfer buying power from IT to functional lines of business like marketing, finance and operations.
- Security and regulatory issues remain the biggest barriers for cloud adoption across industries like government and financial services, while loss of perceived control over IT assets and massive legacy systems are also stumbling blocks for using cloud.
“The technological innovations and enabling capabilities unleashed by cloud have fostered new opportunities across industries,” said Eileen Smith, Program Manager, IDC Global Technology and Research Group. “As a result, it is necessary for both technology vendors and buyers to recognize the industry drivers and barriers of cloud deployment, to understand the business transformation brought by cloud, and to act upon the changes that will shape business and technology strategy in the coming years.”
IDC asserts that cloud services will remain the essential foundation of the IT industry’s 3rd Platform of growth. As the cloud market enters an “innovation stage,” there will be an explosion of new solutions and value creation on top of the cloud. IDC predicts that there will be more industry-specific cloud services platforms and marketplaces run by leaders in each industry seeking to attract communities of thousands of innovators to create valuable new services.
“We have already seen such platforms and innovation communities in place in retail, financial services, media, and other industries,” Smith concluded. “This will reshape not only how companies operate their IT but also how they compete in their own industry. Technology suppliers will continue to see significant demand for their industry-specific solutions. It is important for these suppliers to develop strong customer-partner relationships with cloud/platform players to seize new opportunities.”
International Data Corporation (IDC) is a global provider of market intelligence, advisory services and events for the information technology, telecommunications and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG.