Consumers use the Internet to obtain information about all kinds of products and services, ranging from the best local restaurants to the most reputable local medical practices. According to new data, however, real estate represents one of the most significant sources of online search inquiries, with “homes for sale” ranking as one of the top queries in cities throughout the nation. As such, real estate agents increasingly depend on the Internet to generate leads, to attract clients, to sell homes, and ultimately to make a profit — which is why more and more realtors are reaching out to professional reputation defense companies, like ReputationChanger.com.
ReputationChanger.com has responded to these new real estate search trends with a statement to the press, in which company CEO Cliff Stein says realtors can benefit from reputation management in a number of ways. “The most obvious benefit that a company like ReputationChanger.com can offer to real estate agents is brand enhancement,” he observes. “When you are an agent, using your own name and reputation to attract customers, you are essentially your own brand — and it is important for that brand to continually shine.”
Stein says that one of the most important things a real estate agent can do is ensure that he or she is making a strong first impression on Google, Yahoo, and Bing. “When someone wants to buy a home in your city, they are probably going to start the process with a quick Google search for local online realtors,” Stein says. “If yours is the first name that shows up on Google’s search results page, you’re obviously going to get some serious business. If your name is relegated to the sixth or seventh page, however, then the search engines aren’t really helping you much at all. Ultimately, very few online search engine users ever click past the first page, much less all the way to the seventh.”
According to Stein, ReputationChanger.com can help realtors put their best face forward by ranking high atop local Google search listings. The services offered to realtors do not end there, however.
“The flipside is that a real estate agent does have good Google rankings, but for all the wrong reasons,” Stein shares. “For example, let’s say a client searches for your name, and the first thing that comes up is a consumer review, which says that you don’t have very good service or people skills. Or worse, the review might say that you’re dishonest, that you rip people off.”
Stein says these negative online listings afflict realtors all the time, often with no factual basis whatsoever. “The scary thing about the Internet is that people can say whatever they want, whenever they want, and veracity does not factor in,” he explains. “Those negative online listings may come from a consumer who just happened to catch you on a bad day. They may also be planted by a competitor, or by a former employee. The point is, no real estate agent is exempt from them, and the damage they do to your reputation can be extreme.”
ReputationChanger.com is a company that seeks to provide solutions for these Internet defamation problems. “At ReputationChanger.com, we believe no person should be powerless against online rumors, especially when they are duplicitous and damaging,” Stein remarks. “We provide solutions to real estate agents, as well as doctors, online marketers, lawyers, and professionals of all stripes.”
ReptuationChanger.com cannot prevent people from lodging unfavorable reviews or leaving defamatory comments, Stein is quick to say, but it can help to neutralize the impact of these listings. “As we seek to elevate a client’s positive assets to the top of the Google search results page, we also try to push these negatives to the third or fourth page,” he notes. “In effect, we try to brand the real estate agent as honest and reputable, which can go a long way toward attracting clients and closing sales.”
Known as the world’s #1 online reputation management agency, ReputationChanger.com was founded in 2009 by a team of online sales and marketing professionals, as well as SEO and social media experts. The company is passionate about giving individuals and corporations control over how they are portrayed on the Web. ReputationChanger.com is led by CEO Cliff Stein, and has a client list that includes elected officials, Fortune 500 brands, small businesses, medical practices, law firms, and more.