Enabling brands and retailers to promote and sell products using social media has proven a compelling combination for ShopIgniter, who announced today that its Q2 revenue grew 285 percent over Q2 2011 and its Q2 recurring revenue grew 345 percent year over year. ShopIgniter, the company behind social product promotion for many leading brands, is doubling down on this growth with the addition of three senior management hires and the expansion of its offices to the San Francisco Bay Area.
“Traditional and online retail are going through major change right now, and a big reason for that is social media,” said Tom Alberg, Managing Director at Madrona Venture Group. “ShopIgniter is one of the companies changing the way we interact with brands. They have built a solution that addresses a real pain point for the industry: the ability to convert fans and followers into meaningful business results.”
ShopIgniter has driven social innovation for its clients that has resulted in:
Social product experiences reaching over 12 million social consumers
Commerce conversion rates of up to 30%
Direct revenue contribution of up to $9 per user
6x – 8x ROI for some of the largest retailers and brands in the world
“We have a vision to deliver true social ROI to brands and retailers by enabling them to promote and sell their products using social media,” said Matt Compton, ShopIgniter CEO. “By creating a bridge for social consumers from brand ‘liking’ to product preference and purchase, we are helping our clients solve the social ROI problem, which in turn is fueling ShopIgniter’s growth. To continue on our trajectory, we are broadening our talent and geographic base to reach and serve an even greater audience of brand and retail marketers.”
ShopIgniter’s growth now includes a presence in San Francisco and the company announced today three industry veterans that have joined its sales, marketing and client service ranks:
Chris Abate, Senior Director of Strategic Accounts
Chris joins ShopIgniter from Extole, Inc. bringing years of experience creating social media engagement strategies for brands such as Universal Pictures, TOMS Shoes, and Electronic Arts.
Leslie Karr, Director of Client Services
Leslie has over a decade of experience leading client service teams to delight large marketing organizations within brands like Coca-Cola, PayPal, Macy’s and HP.
Marko Muellner, Senior Director of Marketing
With over 15 years in digital marketing, Marko has managed cross-channel marketing strategy for MillerCoors Brewing, adidas America, Webtrends, Rent.com and Razorfish.
In all, ShopIgniter has attracted $11 million from investors for its solution that provides brands with an end-to-end solution to improve social product discovery, increase amplification and engagement, and increase eCommerce and retail conversion. ShopIgniter’s Social Promotion and Commerce Solution allows brands to repeatedly create, promote, manage and measure successful social product experiences such as Event Showcases, Social Landing Pages, Mobile Product Promotions, Product Launches, Offers and Exclusives. Ensuring a full solution for its clients, ShopIgniter also recently announced it became a Demandware LINK Technology Partner with a pre-built Demandware integration, and is a Preferred Facebook® Marketing Developer. ShopIgniter was also recently named a SocialCRM Honoree by Customer Interaction Solutions magazine.
About ShopIgniterShopIgniter enables brands and retailers to create and manage highly engaging Social Commerce and Product Promotion Experiences, promoting their products through social channels to drive discovery, advocacy and sales. Industry leaders such as Nike Golf, Omaha Steaks, Levi’s and Target use ShopIgniter’s repeatable platform to run campaigns that drive social product discovery, amplification and purchase. Fans and followers access the brand’s campaign experiences — from product launches, to social showcases, and mobile promotions — through social channels like Facebook, Twitter and Google+. Founded in 2009, ShopIgniter is proud to be headquartered in Portland, OR. www.shopigniter.com
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