Research & Development World

  • R&D World Home
  • Topics
    • Aerospace
    • Automotive
    • Biotech
    • Careers
    • Chemistry
    • Environment
    • Energy
    • Life Science
    • Material Science
    • R&D Management
    • Physics
  • Technology
    • 3D Printing
    • A.I./Robotics
    • Software
    • Battery Technology
    • Controlled Environments
      • Cleanrooms
      • Graphene
      • Lasers
      • Regulations/Standards
      • Sensors
    • Imaging
    • Nanotechnology
    • Scientific Computing
      • Big Data
      • HPC/Supercomputing
      • Informatics
      • Security
    • Semiconductors
  • R&D Market Pulse
  • R&D 100
    • Call for Nominations: The 2025 R&D 100 Awards
    • R&D 100 Awards Event
    • R&D 100 Submissions
    • Winner Archive
    • Explore the 2024 R&D 100 award winners and finalists
  • Resources
    • Research Reports
    • Digital Issues
    • R&D Index
    • Subscribe
    • Video
    • Webinars
  • Global Funding Forecast
  • Top Labs
  • Advertise
  • SUBSCRIBE

World’s Largest Automaker Reduces Energy Costs with Green Data Center

By R&D Editors | October 14, 2009

World’s Largest Automaker Reduces Energy Costs with Green Data Center 

IBM has announced the results of a collaborative effort with Toyota Motor Sales and Southern California Edison, one of the nation’s largest electric utilities, to reduce energy costs and consumption in Toyota’s 20,000 square foot Torrance, CA, data center. To decrease rising energy consumption and server failure risk, Toyota Motor Sales used IBM’s Measurement and Management Technologies (MMT) — a tool set created by IBM Research that measures, manages and reduces data center energy consumption — in its data center over a five-month period.

The multi-level measurement tool assesses thermal readings throughout the data center from floor to ceiling and provides a detailed assessment of the heat distribution by creating a three-dimensional chart that pinpoints power and cooling inefficiencies. By using the scanning technology, researchers are then able to create a base model that is used to implement improvements within existing resources at low costs. During the pilot period, the automaker saw a decrease in high temperature hot spots and energy costs in the data center that houses its application development and testing equipment, as well as file-sharing, e-mail and printing capabilities.

“As environmental concerns merge with cost reductions efforts, innovative companies across all industries are looking to have more visibility and control,” said Rich Lechner, vice president of Energy and Environment at IBM. “Toyota Motor Sales knows this especially well, as it continues to offer some of the most energy-efficient and economical vehicles in the marketplace. This data center project is an example of how companies can reduce costs and become more efficient through smarter energy management.”

Higher computing demands in recent years have caused a rapid increase in data center consumption. The usage accounts for nearly 1.2 percent of the total energy consumption in the United States and holds a 15 percent growth rate, according to a report by Lawrence Berkeley National Laboratory in 2007. Rising operational expenses and possible equipment failure caused by inefficient cooling, thermal issues, lack of reliability and availability and limitations on IT growth have caused data center managers across the globe to look for resolutions in center management.

“In a very short period of time, MMT showed us where to begin making inexpensive changes to air flow and temperature set points in our computer room,” said Cathy Tryon, national manager of data center operations for Toyota Motor Sales. “This allowed us to safely shut down two computer room air conditioners, resulting in significant energy and cost savings.”

The company also improved air flow management, reduced chilled air leakage, matched cooling capacities to the IT power consumption, and implemented a system to separate exhaust air and inlet temperatures within the data center. Although air conditioning units were reduced by 30 percent, TMS still saw an overall reduction in hot spots and a cooler consistent ambient temperature throughout the data center. Toyota Motor Sales’ energy provider, Southern California Edison, quantified the company’s energy savings and determined a demand reduction of more than 10 percent.

IBM also piloted an extension of MMT which includes real-time sensors that are distributed in strategic places throughout the data center. The updated version of the technology allowed IBM to constantly monitor temperature distributions throughout the project.

Southern California Edison is currently working to generalize Toyota Motor Sales’ energy savings and evaluate Mobile Measurement Technology for broad application for energy and demand reductions for clients in its service area.

The data center energy reduction effort is part of IBM’s Smarter Planet initiative which focuses on green infrastructures. The approach has enabled many IBM customers to significantly improve their IT operations within data centers, saving an average of 40 percent on energy costs, and to meet their environmental goals.

Related Articles Read More >

QED-C outlines road map for merging quantum and AI
Quantum computing hardware advance slashes superinductor capacitance >60%, cutting substrate loss
Hold your exaflops! Why comparing AI clusters to supercomputers is bananas
Why IBM predicts quantum advantage within two years
rd newsletter
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, trends, and strategies in Research & Development.
RD 25 Power Index

R&D World Digital Issues

Fall 2024 issue

Browse the most current issue of R&D World and back issues in an easy to use high quality format. Clip, share and download with the leading R&D magazine today.

Research & Development World
  • Subscribe to R&D World Magazine
  • Enews Sign Up
  • Contact Us
  • About Us
  • Drug Discovery & Development
  • Pharmaceutical Processing
  • Global Funding Forecast

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search R&D World

  • R&D World Home
  • Topics
    • Aerospace
    • Automotive
    • Biotech
    • Careers
    • Chemistry
    • Environment
    • Energy
    • Life Science
    • Material Science
    • R&D Management
    • Physics
  • Technology
    • 3D Printing
    • A.I./Robotics
    • Software
    • Battery Technology
    • Controlled Environments
      • Cleanrooms
      • Graphene
      • Lasers
      • Regulations/Standards
      • Sensors
    • Imaging
    • Nanotechnology
    • Scientific Computing
      • Big Data
      • HPC/Supercomputing
      • Informatics
      • Security
    • Semiconductors
  • R&D Market Pulse
  • R&D 100
    • Call for Nominations: The 2025 R&D 100 Awards
    • R&D 100 Awards Event
    • R&D 100 Submissions
    • Winner Archive
    • Explore the 2024 R&D 100 award winners and finalists
  • Resources
    • Research Reports
    • Digital Issues
    • R&D Index
    • Subscribe
    • Video
    • Webinars
  • Global Funding Forecast
  • Top Labs
  • Advertise
  • SUBSCRIBE